Rolls-Royce, the iconic British luxury automaker, has confirmed that its next electric vehicle will debut in 2025, marking a significant milestone in its electrification journey. While the brand currently offers the Rolls-Royce Spectre, its first fully electric model, CEO Chris Brownridge has announced that a second EV will soon join the lineup. Although details remain limited, industry reports suggest that the upcoming model could be a smaller SUV positioned below the Cullinan.
The move reflects Rolls-Royce’s long-term strategy of phasing out internal combustion engines (ICE) entirely by 2030, an ambitious target that sets the brand apart in the ultra-luxury automotive sector.
Why Rolls-Royce Won’t Build Hybrids
Unlike competitors, Rolls-Royce sees no value in hybrid technology. Hybrids may suit mass-market brands as stepping stones, but Rolls-Royce aims to maintain its “no compromise” philosophy. The company’s clientele prefers either the full grandeur of a V12 engine or the complete innovation of a pure EV. Anything in between could dilute its brand identity.
Quick Summary
Detail |
Information |
|---|---|
Upcoming EV Launch |
2025 |
Current EV in Line-up |
Rolls-Royce Spectre |
Likely Body Style |
SUV (smaller than Cullinan) |
Combustion Models |
To be phased out by 2030 |
Factory Expansion |
£300 million investment at Goodwood |
Hybrid Plans |
None – direct transition to EVs |
Bespoke Sales Growth |
10% YoY increase in 2024 |
Most Customized Models |
Phantom Extended Wheelbase, Spectre |
Official Site |
Rolls-Royce’s EV Roadmap
Spectre: The First Step
The Rolls-Royce Spectre, launched in 2023, remains the brand’s first and only EV in the current lineup. The model received global acclaim for seamlessly blending Rolls-Royce’s hallmark luxury with cutting-edge electric performance. Positioned as a luxury coupe, the Spectre set the foundation for future EVs.
Upcoming 2025 Model
While Rolls-Royce has not released official details, Automotive News (September 2024) reported that the new EV may be an SUV, slightly smaller than the Cullinan, catering to markets where demand for compact yet ultra-luxurious SUVs is on the rise.
Phasing Out Combustion Engines by 2030
Rolls-Royce has committed to 100% electrification by 2030, meaning all its V12-powered luxury saloons and SUVs will be retired within the next five years. Unlike many premium brands that have opted for hybrid powertrains as an interim solution, Rolls-Royce has ruled out hybrids entirely.
CEO Chris Brownridge clarified:
“We won’t offer anything in between our Spectre electric and V12 cars.”
This bold stance reflects the company’s confidence in EV adoption within the ultra-luxury market, even as rivals like Bentley and Aston Martin continue to explore hybrid options.
Record-Breaking Growth in Bespoke Creations
Factory Expansion
To prepare for this EV transformation, Rolls-Royce is investing over £300 million into expanding its Goodwood factory in the UK. This is the largest single investment since the plant opened in 2003, underscoring the significance of electrification in the brand’s future.
Customisation Demand
Rolls-Royce’s Bespoke and Coachbuild divisions have seen unprecedented demand:
- Phantom Extended Wheelbase was the most customised model in 2024.
- Spectre EV came second in bespoke modifications.
- Middle Eastern clients led the way in bespoke spending.
Limited-production models like the Sweptail, Boat Tail, and Droptail also reflect Rolls-Royce’s craftsmanship and exclusivity, requiring extensive factory resources.
Industry Context and Challenges
While some automakers are slowing their EV rollout due to fluctuating demand, Rolls-Royce is confident about its wealthy clientele’s appetite for EVs. Luxury car buyers often seek exclusivity and innovation, and EVs provide both, along with a futuristic driving experience.
However, challenges remain:
- Battery efficiency must meet Rolls-Royce’s high standards of silent, effortless power.
- Ultra-luxury EV infrastructure must match client expectations globally.
- Sustainability goals require balancing tradition with innovation.
FAQs
Q1. When will the new Rolls-Royce EV launch?
The new Rolls-Royce EV is expected to debut in 2025, though the exact date has not been announced.
Q2. Will the new EV be an SUV?
Industry reports suggest it could be a smaller SUV positioned below the Cullinan, but Rolls-Royce has not confirmed.
Q3. What is the current EV offered by Rolls-Royce?
The Spectre is the brand’s first and only electric vehicle available as of 2025.
Q4. Will Rolls-Royce make hybrid cars?
No, the company has confirmed that it will transition directly from V12 combustion engines to fully electric models without hybrids.
Q5. How much is Rolls-Royce investing in EV production?
Over £300 million is being invested to expand the Goodwood facility for EV manufacturing.
Q6. When will combustion engines be discontinued?
By 2030, all V12 models will be phased out, making Rolls-Royce a fully electric brand.
Conclusion
The debut of a new Rolls-Royce EV in 2025 marks the beginning of a transformative decade for the luxury automaker. With the Spectre already on the roads, the upcoming EV likely an SUV will accelerate the brand’s transition toward a fully electric future. Backed by record-breaking bespoke sales, the largest factory investment in two decades, and a clear no-hybrid policy, Rolls-Royce is set to redefine luxury motoring for the electric era.
For More Information Click HERE
